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By British Franchise Association on 02/08/2016
Mr. Electric, a global franchise providing electrical installation and service repairs, has welcomed its first female franchisee in the UK.
Demi Hoar, former combat medical technician in the British Army, has signed her franchise agreement and is set to launch her business in Cardiff on 1 September.
A graduate of Neath Port Talbot College, the 23-year-old said that after leaving the military, she wanted to own her own business. She became a qualified electrician and has now invested in her own Mr. Electric franchise.
Demi's life partner and fellow military serviceman, Daniel Wright, will be a co-owner of the business. He plans to join her in the day-to-day operations after he completes another 12 months of active duty.
Mr Electric is one of four networks operated in the UK by the hugely successful global franchisor the Dwyer Group, home to 12 franchise brands. It’s a factor Demi said was instrumental in her decision to invest.
“I was led to Mr. Electric as my partner was looking into franchising and I had just passed my electrical course so it made sense,” Demi commented. “Having the Dwyer Group there definitely helps me to sleep at night. As I will be running the business on my own for about a year, knowing that they are there to support me is what made me choose a Mr. Electric franchise. To know that I have someone to help guide me with the systems, marketing and how to work on my business gives me peace of mind.”
Demi’s business is the 18th franchise location for Mr. Electric in the UK.
The announcement reflects the rising popularity for the ‘Women in The Trades’ programme that Mr. Electric supports and promotes around the world as part of the Dwyer Group, one of the world’s largest franchising companies of trade service brands.
The campaign to attract more women to the service trades began when Dina Dwyer-Owens, co-chair of Dwyer Group, appeared as a female leader in a male-dominated industry on hit TV show Undercover Boss when she was the Dwyer Group CEO.
“Demi is a high achiever and a strong leader who exemplifies the kind of franchise owner – man or woman – that we look for across our industry,” said Jeff Meyers, vice president of international operations for Dwyer Group. “Welcoming our newest member to the Mr. Electric organisation shows others the fantastic possibilities that exist in our growing network.”
“Demi’s story is a dream come true for me,” Dwyer-Owens said. “One of the most profound journeys one can make is to be your own boss and grow your own business. But to do so as a woman in the service trades is important progress to the thriving opportunities that exist for so many others.”